Social Media Marketing Services
90% of Internet Users
are on Social Media.
Is your business making the most of Social Media Marketing?
So, what exactly is Social Media Marketing?
Social media marketing is the use of social media platforms such as Facebook, Instagram, Linkedin, Twitter, Pinterest, etc. to promote your products or services. Social media has become one of the most popular channels amongst businesses and marketers because of its ability to target consumers with greater precision. Using social media marketing you can engage with existing customers and effectively target potential customers across the world.
Why do you need Social Media Marketing?
According to Hootsuite, a popular social media management tool there are about 4.33 billion active social media users as of April 2021. This is about 55.1% of the world population and over 90% of the total internet users worldwide. Looking at these numbers we can understand the importance of social media platforms and its significance for businesses to engage with new and existing customers.
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What are the benefits of Social Media Marketing?
Brand Recognition
Attaining brand recognition is one of the most important marketing goals for any business. This is because customers want to buy brands that they recognize. Thankfully, social media empowers your business for effective brand building if done properly. Social media marketing can get your brand in front of people quickly and effectively. Moreover, it gets your audience to look at your brand even when they are not thinking about your product or service.
Generate Conversation
A strong social media marketing strategy will generate conversation about your brand, products, and partners. Building active social media conversations with potential customers will serve as a competitive advantage for your brand. If done properly your audience might engage with your business and drive desired results. Increasing communication and interaction with your target audience will create positivity for your brand.
Search Ranking
Social media does not directly contribute to search engine ranking, but the links which you share on social channels increase your brand exposure. SEO is crucial for your brand to be noticed and found by your audience on popular search engines. With the help of social media marketing, your brand improves in search engine ranking and can be found easily. Social media does not have a direct influence on SEO. But it indirectly has a positive effect on search ranking.
Drive Traffic
Social media platforms can increase exposure to your business through posting interesting content, positive online reviews, paid ads and joining online communities. All of these activities when done correctly can drive relevant traffic to your website. Studies suggest that the number of social media interactions is proportional to the visits on the company’s website. So when the social media interactions go up, website traffic also increases.
Generate Leads
Leveraging the right mix of organic and paid tactics on social media platforms like LinkedIn, Facebook, Twitter, Pinterest, etc., businesses are able to generate leads and drive conversions. Using strategies like paid advertising campaigns, content marketing and email opt-ins, companies can get prospects into top of the sales funnel. As per a survey by Social Media Examiner, 67% of marketers say social media marketing generates leads. Also, social media marketing is an effective tactic for improving lead generation quality.
Social Listening
The process of social listening can help you monitor various social media channels for mentions about your brand, competitors, product, and more. By analysing this information your business is better equipped to address customer pain-points even before they occur. According to eMarketer, 50% of worldwide marketers have turned to social listening to understand consumers’ changing preferences during the pandemic. In addition, many companies have deployed support teams on social media for easy accessibility to customers.
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Social Media Audit
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Social Media Strategy
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Competitor Analysis
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Content Creation & Publishing
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Social Media Listening
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Social Media Advertising
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Are You Ready to Reach Out to Your Prospective Customers on Social Media & Drive Profitability?
FAQs About Social Media Marketing?
53.6% of the world’s total population use social media, that is insanely high and the number just keeps growing. In 2020 alone, social media platforms gained a whopping 490 million users. With half of the world’s population on social media, it is not possible to reach them just by organic posts. These social media platforms offer amazing targeting options in the form of advertising at affordable prices. Social media advertising is a powerful tool in the hands of businesses if used correctly.